Brand Strategy
Carefully browse the websites of two media giants NBC(https://www.nbcuniversal.com/) and CBS (https://www.cbs.com/). In a four- to five-page paper, evaluate both companies' strategies based on the following topics:
• Diversification
• Merger & Acquisition
• Brand extension
• Your personal evaluation of the ‘Brand Attitude' that you possess about each of the companies
For each topic
• Discuss the literature and the relevant theoretical background.
• Explain the application of those theories and literature in each of the companies.
Your paper must include an introduction, a well-developed body, and a proper conclusion. It should also reflect proper APA format and style, and integrate sources and course concepts.