Strategic Management for Media Firms
Your textbook discussed several strategic frameworks for media products, a few of which are listed below. For this assignment, choose two strategic frameworks from the list, and for each framework, find a scholarly (peer-reviewed) journal article from the Ashford University Library. The article should discuss the strategic framework in relation to the media products and company.
- Strategic Frameworks for Media Products
- Resource-Base View of Strategy (RBV)
- Value Chain/Value Creation
- Competitive Dynamics
- Strategic Entrepreneurship
Write a two-page summary for each article (four pages combined for the assignment), and apply the concepts and examples as they relate to media products and media companies.
In the introduction of each summary, identify the article used. Each summary must include an introduction, a well-developed body, and a conclusion. The summaries must be submitted as one paper.