Task: Rubbermaid's record of new product innovation is remarkable. With almost 5, 000 products, the firm continues to crank out a new one almost everyday and with great success. It looks like traditional wisdom teaches us that a company may win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. It this true? Can you find some success stories and failure stories?
Please refer to the article by John Gourville:
https://www.rotman.utoronto.ca/bicpapers/pdf/04-08.pdf