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Swot analysis-strengths and weaknesses

Problem:

Note on SWOT analysis states, "Sometimes an item is mistaken for a strength (or a weakness) when it is actually evidence of a strength (or a symptom of a weakness)" then gives several examples. What can go wrong if we use evidence of a strength or a symptom of a weakness rather than real strengths and weaknesses?

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Other Management: Swot analysis-strengths and weaknesses

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