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Elements of a swot analysis

Problem 1. What is the difference in the meaning of "quality" from the marketing perspective vs. the operations department in a for-profit company?

Problem 2. Should all four elements of a SWOT (strengths, weaknesses, opportunities, and threats) analysis appear on the SFAS table? Why or why not?

Problem 3. Is a Portfolio Strategy about a firm's products or is it about a firm's industry? How would you know?

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