Discussion questions:
"Creating Value" Please respond to the following:
Reflect on a recent purchase you have made. Argue why the product was worth the price you paid. Create a counter argument for someone who believes the price does not reflect the value of the product. In your arguments, indicate whether the product has monetary or psychological value, or both, and the influence this value had on your purchasing decision.
From the first e-Activity, evaluate how the company you selected has or has not effectively divided its respective market into segments in order to maximize profits. Provide two suggestions to the company to aid it in maximizing its profits. Support your suggestions using information from the readings.
"Pricing Strategies" Please respond to the following:
Analyze your selected fast-food restaurant chain's pricing strategy. Decide whether or not you believe its strategy maximizes profits. Defend your position by providing two reasons why you either support or do not support its strategy.
Discuss the challenges of creating an effective pricing strategy and the ways those challenges may be addressed. Provide specific examples to support your response.