Reading: Oakland, J. S. (2003) TQM: text with cases (Case Study 4, pp. 379-389). 3rd ed. Oxford: Butterworth-Heinemann. and answer the Discussion Question. You should choose examples from your own experience or find appropriate cases on the Web that you can discuss making references to relevant examples from real companies.
QUESTION: Evaluate the effectiveness of STM's strategy of combining as many existing initiatives as possible in order to simplify their approach to TQM.
Do you believe this approach could be applied effectively in your company or another you know well? Explain your answers with examples.
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