Question 1
(a) Describe the concept of Corporate Social Responsibility and elaborate on the forms and purpose of CSR as practiced by most organizations.
(b) Illustrate with the use of an example the steps required in Fundraising.
Question 2
(a) Dealing with print media is among the most required technical skills of the PR professional. Anyone who practices PR must know how to deal with the press.
In relation to the above statement, explain what you understand by the term "publicity" and "advertising" in relation to print media and publicity.
(b) Explain the value of publicity and how and when it will be used by organizations.
(c) Online media work is still a "relationship business." Identify and describe any five of the most used online publicity vehicles.