(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.