Problem 1
If public relations practitioners are considering establishing a Web presence for themselves as well as their clients, explain some major questions that should be answered.
Problem 2
(a) Explain the role of media which public relations practitioners need to understand?
(b) Why are targeting magazines and newspapers in a public relations campaign still worthwhile?
Problem 3
Your company has a limited budget to prepare excitement about its new, potentially-breakthrough product. The boss wants to advertise. What do you suggest?