Assignment: Healthcare Marketing
Instructions:
In this unit, you will become the investigator of three healthcare systems and predict which one has the most promising marketing potential. By the end of this unit, you will be able to proficiently discuss how the 5 P's of healthcare marketing and research-supported assessment strategies impact the marketing potential of a healthcare system.
• Select and provide a general overview of three real-life healthcare organizations that interest you*.
• Discuss the 5 P's of healthcare marketing of each healthcare organization that you selected.
• Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter's Five Forces analysis, etc.).
• Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
o 3-4 page paper excluding front and back matter (APA standards apply). or
• Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.