Assignment
Youtube Videos:
1. "JESS3 x ESPN - TV Ratings 101"
2. "Using SRDS"
1. Discuss ways in which media impact might be reconciled with segmentation and targeting issues. Is there a trade-off between impact and targeting?
2. Imagine you are part of an media strategy team for a campaign for the launch of a new chocolate snack called "Sleek". It is to be positioned to a largely female market as a sensuous indulgence .
• How would you plan your targeting?
• Which media vehicles you would select? Why? (Research with Kantar (SRDS) media would be helpful.).
• Explain the timings of exposure.
• What are the main problems and difficulties of this task?
3. Find a detailed media plan of an awareness campaign (including the flowchart). Discuss the main components and the reasonings behind.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.