Customer Profiling
Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets.
Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.
Part 1: MAIN DISCUSSION POST:
Visit the Web site listed below, and complete the following:
Experian's Consumer Profiles
https://simmonsresearch.com/product-portfolio/#ProductPortfolio
Provide an overview of your product.
Choose three possible profiles for your product's audiences. Explain the profiles. Next week you will analyze the fit.
Since you are engaging in research, be sure to cite and reference the source(s) in APA format.
Part 2: MAIN DISCUSSION POST:
Based on last week's profile, complete the following:
Explain why you are targeting the segments and three possible places to advertise to these audiences.
Since you are engaging in research, be sure to cite and reference the source(s) in APA format.