Select one of the following companies:
Pepsi-Cola Company™
Wal-Mart Stores, Inc.™
Lowe’s®
Starbucks Coffee® Company
Barnes & Noble®
Amazon.com, Inc.©
Hewlett Packard Development Company, L.P.©
Dell, Inc.©
The Walt Disney Company©
Microsoft®
Write a 1,750- to 2,450-word paper:
Summarize the differences between the four market types.
Provide a general explanation of how business may maximize profit within each market type.
Identify the market type in which the selected business exists.
Explain how this market type affects the selected business’s ability to maximize profits.
Determine the optimal profit maximizing strategy for the selected business within its given market type.
Explain specifically how this strategy may be used to maximize profits within the given market type.
Format your paper consistent with APA guidelines