Assignment:
Q1. Explain a person’s attitude towards visiting Legoland, Denmark, in terms of the tricomponent attitude model.
Q2. How can the marketer of a nicotine patch (a device that assists individuals to stop smoking) use the theory of trying to segment its market? Using this theory, identify two segments that the marketer should target and propose product positioning approaches to be directed at each of the two segments.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.