Assignment:
Q1. List and discuss factors that affect the credibility of formal communications sources of product information. What factors influence the perceived credibility of an informal communications source?
Q2. What are the implications of the sleeper effect for the selection of spokespeople and the scheduling of advertising messages?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.