Assignment:
Assume that Greenpeace is planning an advertising campaign that encourages people to switch from private cars to public transport. Give examples of how the organisation can use the following strategies to change commuters’ attitudes: (a) changing the basic motivational function, (b) changing beliefs about public transport, (c) using self-perception theory and (d) using cognitive dissonance.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.