Problem:
The United States is experiencing inflation, increased unemployment and escalating gas prices. The 71-year-old SPAM brand is associated with hard times, and as the economy heads downward, the canned meat bucks the cycle and enjoys sales increases.
During the down economy, marketers are experimenting with various tactics to entice consumers to buy. Cars come with free or cut rate gas; buy a gift card for a friend, and get one free for yourself; the supermarket is chock full of 2 for 1 specials each week.
Excluding the supermarket two for ones, choose a product and marketing campaign that targets buyers in a down economy. Discuss the effectiveness of the campaign and how you might improve upon it. Be sure to include your thoughts on competition and differentiation.