a) Provide a critical review of the key issues emerging from current debate in the academic and practitioner literature:
• Pricing strategy
Note: Your review should attempt to explore new theoretical ideas and concepts using suitable academic and practitioner sources to support your discussion of the issues. Whilst the majority of your source material will be current, this will not preclude you from referring to occasional ‘classic’ articles where necessary. Your review must conform to Harvard referencing conventions.
b) Critically evaluate how the pricing strategy issues impacts on the strategic marketing process for an organisation of your choice.