Impact of media convergence on the organisation


To investigate the impact of media convergence on the organisation and professional practices of an assigned sector of the communications and media industries. Groups will document their research and case studies to form a comprehensive picture of the diverse industries and areas of practice studied, in the format of a wiki, created in UTSOnline.

Using the information collected, produce a Wikipedia-style entry using the wiki in UTSOnline, which must include: o description of the industry from the perspectives of production, consumption/reception and regulation o case study profiles of professional roles within the industry, including at least the same number as there are group members o an annotated collection of extra resources for anyone in the subject interested in further information Word count: 1800 words per group member Criteria

o clarity in explaining how convergence affects the industry researched o comprehensive coverage and organisation of research;

o creative application of diverse modes of presentation;

o accurate and thorough acknowledgement of sources

o evidence of effective group collaboration

What’s the purpose of this task? This task relates to four of the learning objectives of this subject, as given in the Subject Outline: a. Explain what communication and cultural industries are and their place in society b. Analyse significant differences and similarities of communication professional practices and how they evolved c. Effectively synthesise information gathered from diverse sources and communicate it in engaging and appropriate ways for an audience of their peers. d. Critically evaluate existing practices in communication and cultural industries and imagine how they might change in response to dynamic conditions of today and in the future.

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Other Subject: Impact of media convergence on the organisation
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