Pricing and revenue management
Problem: Some might argue that pricing and revenue management is a responsibility of accounting or operations management. Make the case as to why the study of pricing and revenue management is included in Services Marketing.
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Problem 1. What is the role of research in IMC? Problem 2. What is the impact of segmentation, Targeting, and positioning on IMC?
At a recent staff meeting, the vice president of marketing appeared confused. The controller had assured him that the parent company and each of the subsidiary companies had properly accounted for all transactions during the year.
Question: In what ways is this website a vehicle for influencing public opinion of the government agency/person/company that sponsors it? Be specific. Question: Evaluate the website's effectiveness. What features work? What features don't work?
Relating Quantifiable Measures in Marketing: 1. age of customer 2. time of month of purchase 3. number of the product bought by one person 4. number of stores product is sold at 5. Is mesuared customer male or female
Some might argue that pricing and revenue management is a responsibility of accounting or operations management. Make the case as to why the study of pricing and revenue management is included in Services Marketing.
Question 1: Why has Mall of America been such a marketing success so far? Question 2: What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans?
Problem: Analyze and discuss three methods that the services marketer must implement to prevent poor marketing practices such as misrepresentation, deceptive promotion, violation of consumer privacy, etc. (Around 500 words)
Define forecasting. How can it be used by managers to make business decisions? What contributes to the process your firm uses to produce its forecasts?
Problem: Which is more important in global business: finance or marketing? Why? Write your response in APA style of writing.
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