Evaluating the websites effectiveness


Review the given 3 websites and answer the below questions for each.

  • Office of Homeland Security (www.dhs.gov)
  • Carrie Underwood (www.carrieunderwoodofficial.com)
  • Taco Bell (www.tacobell.com)

Question 1) Describe the website as a whole.

Question 2) Follow the links and describe Public Relations components in detail.

Question 3) In what ways is this website a vehicle for influencing public opinion of the government agency/person/company that sponsors it? Be specific.

Question 4) Evaluate the website's effectiveness. What features work? What features don't work?

Question 5) Suggest recommendations for improvement.

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Marketing Management: Evaluating the websites effectiveness
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