B2B Marketing
Please develop a Balanced Scorecard for Anytown Hospital based on the following information. First outline the four perspectives in the Balanced Scorecard and categorize Anytown Hospital’s strategies according to those perspectives. Then determine the causal linkages between the strategies and develop a strategy map to visually portray how those strategies support the mission and vision.
The hospital’s mission statement:
Anytown Hospital is committed to providing the highest quality of health care through services excellence and compassionate care.
During their retreat, the hospital board and leadership identified the following strategies to pursue the upcoming year.
-Operate in the black with 5% margin by increasing revenues
-Motivate, recognize and retain staff
-Provide high quality services
-Increase utilization of services