Jim Craig, a marketing at a communication equipment firm, was enthusiastic about the marketing plan for the new, upgraded model of the Apex tester. The previous two models were quite profitable and a marketing research study clearly identified the improvements that should be embodied in the new model. Key market segments wanted a lighter more compact system and one that could handle a wider range of a equipment test functions. To his surprise, however, managers who represent different functional areas saw things differently and vigorously resisted his proposed modification. Please list at least four potential cross-functional conflicts that Jim may face when he coordinates the cross-functional activities to implement the marketing plan.