Phases in a strategic e-marketing planning process


Question 1: In brief explain the security threats posed to E-Business end users and business enterprises. For each of the threats identified you must propose a suitable countermeasure that can be taken to either remove completely or significantly decrease the threat.

Question 2: Describe the different kinds of online payments.

Question 3: Outline the main options for trading between businesses and consumers.

Question 4: Outline the reasons why a business might wish to adopt e-commerce.

Question 5: Explain the main barriers to adoption of e-commerce by consumers and recommend how a company could counter these.

Question 6: What are the different methods for online auctions?

Question 7: Outline the phases in a strategic e-marketing planning process, for each phase noting two aspects which are of particular significance for e-marketing.

Question 8: What different aspects of e-marketing must be monitored as part of controlling the e-marketing? Name three illustrations of how technology can be used to help in monitoring.

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Marketing Management: Phases in a strategic e-marketing planning process
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