Answer the following questions.
Question 1) Describe the concept of Product Line and Product Mix. Explain the Product Mix and Product Line decisions.
Question 2) Describe main responsibilities of product management function.
Question 3) “Product planning is an essential part of total marketing planning.” Evaluate this statement.
Question 4) Give some recent examples of product failure. Describe the measures taken by the company to avoid product failures.
Question 5) Write brief notes on:
(i) Product Portfolio
(ii) Launching the Product
(iii) Branding decisions
Question 6) Describe the concept of brand equity. Do you think brand equity revolves round the Customers?
Question 7) Define product positioning. Explain the elements of positioning and different methods of positioning a product.
Question 8) Explain the significance of product testing in the product development process. What are the various kinds of tests that can be used to evaluate product effectiveness?
Question 9) Write brief notes on:
(i) Test marketing
(ii) Packaging decisions
(iii) Factors effecting Pricing decisions