Assignment:
Assume that Toyota is faced with the problem that many European consumers perceive small and medium-sized Japanese cars to be of poorer quality than comparable German cars. Assuming that Toyota produces cars that are of a quality equal to or better than that of German cars, how can the company persuade consumers of this fact?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.