Problem
In this problem, you will use your knowledge of Google Analytics and analytics dashboards to develop two different analytics dashboards.
As a Digital Marketing Specialist, you are to showcase your skills and knowledge by developing a list of analytics dashboards. Once you have your list of 3-4 dashboards, you are tasked with setting up, populating, and developing any two from your list. Note: You cannot use Google Analytics.
I. Develop a list of 3-4 analytics dashboards that you feel will benefit your Digital Marketing initiatives.
II. Once your list is complete, choose two dashboards from the list and set them up, populate them, and develop them. Do NOT use Google Analytics. (Development includes an overview of each platform, including pros and cons.)
III. Finally, outline which platform you would choose and explain why. How does it relate to your measurement plan?