Problem
I. How can RAZER ZEPHYR overcome the recent blog post challenging their product testing using Classical Conditioning? Come up with and describe an advertising campaign (specify the type of media - online, print, TV, radio, and its content) using positive stimulus which will have a desirable association that addresses the problem.
II. How can you build a campaign for this brand using the ABC Model of Attitudes to convenience customers to buy this product?
III. How would build a campaign to appeal to the Ideal Self and Actual Self for a woman between the ages 25 to 35 and man between the ages 25 to 35?
IV. Explain how you can build a campaign to appeal to each of 3 different personality traits. Please provide me with example.