What role do you think roll-up the rim plays in tim hortons, Marketing Management

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What role do you think roll-up the rim plays in tim hortons

Problem

1. William's perception of Roll-Up the Rim (a short-term sales promotion) as a brand is a powerful idea. How is it possible for a sales promotion to equally be a brand?

2. What role do you think Roll-Up the Rim plays in Tim Hortons' promotional strategy?

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Marketing Management: What role do you think roll-up the rim plays in tim hortons

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Marketing Management: What role do you think roll-up the rim plays in tim hortons

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