Module Four Blog
Overview: The blog activities in this course are designed to be public for all students in this course, as well as your instructor. You should develop your blog using WordPress or Blogger. You should paste the link to your blog post in the discussion forum associated with each task.
Please review the resources below prior to developing your blog, as needed:
• Creating a Free Wordpress Blog-Tutorial for Beginners (15:36)
• How to Publish a Blog Post (1:32)
Below are some additional resources for improving your blog:
• How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts.
• Blog Basics: Developing Your Blog: This article examines the purpose of a blog community and how to strengthen and develop that community.
• 12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog.
• How to Drastically Improve Your WordPress Blog's Comments: This article examines how to better engage and manage your online community.
• Blogging Best Practices
Prompt: In this blog assignment, you will discuss how to meet consumers' needs by analyzing digital media. Select one of the examples of digital media below:
• The Voice: Integration With Live Television
• Tale of the Tiger: Customer Service
• Whirlpool: Customer-Driven Social Media
After analyzing your chosen example, respond to the following questions:
• What was done successfully to meet the wants and needs of the target audience?
• How was the social and consumer experience addressed? Was this done successfully? Explain.
• How were the digital media followers handled?
• Is there something that could have been done differently to make that experience more efficient?
Take a look at the company's current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer's need?
Rubric
Guidelines for Submission: You should create your blog in WordPress or Blogger and submit a link to it in the discussion forum in Blackboard. Your blog should be written in a professional voice and appropriately formatted for a blog. Any sources cited should cited in APA format. Blog entries must be between 400 and 800 words in length.