Media specialists know that receivers engage in selective


Media specialists know that receivers engage in selective retention, and thus have to create broadcasts that will linger with impact. Which of these options are true according to the media research about how receivers information from mass media?

A) Viewers remember about 20 percent of what they watch within an hour later.

B) People remember three or four stories from a news show

C) Only viewers who watch heavy coverage become well-Informed on an issue, and even then cant remember all the details

D) Viewers tent to be ill-informed despite how much coverage they watch

E) All of the above

F) A,B, or D

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Business Economics: Media specialists know that receivers engage in selective
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