Assignment:
Q1. What marketing and production techniques can firms initiate to cope with exchange risk?
Q2. What is the role of finance in protecting against exchange risk?
Q3. E & J Gallo is the largest vintner in the United States. It gets its grapes in California (some of which it grows itself) and sells its wines throughout the United States. Does Gallo face currency risk? Why and how?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.