Problem: I need your help finding an article that discusses the relationship between marketing research and marketing strategy and tactics.
And I also need your help in summarising the article and how would i describe the purpose of the marketing reseach and assessing the importance of this research in relation to the organizations marketing strategy and tactics.
Can you help me with this and also can you tell me how I can look up articles on the internet and can you teach me how to summarise, I have no idea on how to do this.