Characteristics on the ethics of marketing decisions
Problem: Identify two characteristics that make marketing ethics special (different from accounting ethics), and explain the implications of these unique characteristics on the ethics of marketing decisions. Give examples to illustrate.
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Identify two characteristics that make marketing ethics special (different from accounting ethics), and explain the implications of these unique characteristics on the ethics of marketing decisions. Give examples to illustrate.
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How does this set of conditions relate to the application of the marketing concept in a real world situation?
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