Challengers share-growth strategies
Problem: Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (Encirclement example).
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In a fragmented and heterogeneous market, where some segments are less well developed than others, a market expansion strategy may generate substantial additional volume growth.
What market and competitor characteristics distinguish each of the major growth extension strategies? Consider the following:
Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (Encirclement example).
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