Problem:
ACME Electric Motors and Controls Company is a US Based midsize company manufacturing and selling electric motors and controls to customers in US, Canada, and Mexico. Their annual sales last year was $ 200 million. The gross profit margin is 30% with a net profit after taxes of 7%. They have a reputation for quality and service and have a loyal customer base. Each motor / control unit sells for $150.00.
Cheap foreign imports which sell for $ 90 per unit are now threatening their survival. You have been hired as a consultant to develop a strategic plan to help them beat the foreign competition.
Develop a short term and long term strategy to include marketing, operations, finance, HR and legal avenues. Make any assumptions necessary, but justify them.