Assignment
This assignment is part of Module #4 (Marketing). Please listen to the podcasts, watch the videos and read the session suggested materials before attempting to complete this assignment.
The objective of this assignment is being able to apply a marketing mix and then design and develop a whole marketing strategy for a product or service.
To start pick one either the product or the service:
- Pedego Stretch e-cargo bike (for additional information about this particular product start visiting Pedego Electric Bikes (Links to an external site.)Links to an external site. website.
- One of the food carts located at the Library Mall in Madison, WI
For the product/service chosen please design a marketing strategy. Please make sure you cover and explain your ideas and decisions regarding the following topics:
Select Target Market:
- Identify Market
- Segment Market
- Develop your marketing mix:
Developing a product/service that meets the needs of the target market:
- Setting a price for the product/service
- Distributing the product/service - getting it to where the customers can get it
- Promoting the product/service - inform potential buyers about it
As you know each of the steps mentioned above is the result of a number of other steps. Please make sure you cover those too.
Do not hesitate to ask questions about the process as you go along. Questions and answers will be posted publicly for everybody.
It is not a matter of delivering a long document but a well researched and explained document. In any case, and in order to be able to cover all aspects of it, you will need no less than 2,500 words. Graphics, references or images should be added at the back and referenced in the text although they will not count for the minimum of 2,500 words.
Assignment Requirements:
- Make sure you use the terminology of the learning materials provided (readings, podcasts, etc.).
- Make sure you cover all relevant aspects. Perform additional research as needed.
Assignment Submission Instructions:
1. This assignment requires a document with a minimum of 2,500 words That's really the minimum to be able to cover all components required for this assignment.
2. This module and assignments are longer because you most likely will have to do some additional research to get to know better the product or service you choose.
3. Your document with your assignment will be uploaded either in Word or in PDF format although PDF is strongly preferred. Please include a cover page where you indicate the title, your name, your wisc email address and word count.
4. Include references at the end as needed (those do not count towards the word minimum).
5. Example of what we are looking for. Don't copy and paste anything from here in your own assignment.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Module-Marketing.rar