Assignment
Scenario
The marketing director for Happy Valley long-term care center looks at the organization's strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization's strategic plan include the following:
• Purchasing medical equipment
• Purchasing more land
• Acquiring financial capital
• Acquiring physical resources
• Providing elder day care to Alzheimer's patients
• Providing physical therapy
• Providing social activities such as bingo
• Promoting product awareness such as: marketing in a manor to improve the public's perception of the HCO's product or service
• Providing shuttle service to medical appointments
• Increasing sales
• Creating a brand
• Establishing the organization as a leader in the long-term care industry
Based on the Happy Valley scenario detailed above
• Differentiate between the organization's stated objectives as to whether they are marketable or non-marketable objectives.
• Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable.
• Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization's strategic plan.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Reference
Yang, W. H. (2010). Relationships among internal marketing perceptions, organizational support, job satisfaction and role behavior in healthcare organizations . International Journal of Management, 27(2), 241-251.