Marketing Assignment
1. Be sure to use a GLOBAL SERVICE INDUSTRY. This includes: overnight delivery, fast food, insurance, finance, banking, hospitality, telecommunications, airlines, etc. More industries are listed in the Mini Lesson.
2. Do not use manufacturers of any kind (General Motors, Kraft General Foods, Colgate-Palmolive, etc.) or Walmart. Using the wrong industry will earn you zero (0) points for the assignment.
3. If you are not sure you have selected the proper industry, send me a quick email and I will get back to you.
4. Select 4 countries where this business operates. Do not use cities, continents or regions.
5. Be sure to discuss the 4Ps, plus the additional marketing elements as noted.
6. Answer all the questions as outlined.
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:
• Describe the main line of business of the company.
• Name 4 of the countries in which the company operates.
• Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
o Competition
o Target market
o Product strategy
o Distribution strategy
o Communication strategy
o Pricing strategy
• Describe any differences observed in the implementation of this concept from one country to another.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.