Discussion Post: Sales & Marketing
Select a real B-2-B Company (Not named Rexel)...Using some research from the company's website (and competitor websites) and other outside resources. List 2-3 key messages that sellers in this company might need to leverage as a way of "sounding different" to customers compared to competing marketing and sales messages.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.