Solved: How could h-p capitalize on the installed base, Marketing Management

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How could h-p capitalize on the installed base

Discussion Post: Sales & Marketing

Hewlett-Packard (H-P) has enormous installed base of printers in customer organizations, large and small, all over the world. How could H-P capitalize on this installed base and develop some innovative, hybrid offerings?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How could h-p capitalize on the installed base

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