How a firm might cover small and medium-sized businesses


Discussion Post: Sales & Marketing

• Illustrate how a firm might cover small and medium-sized businesses with one channel strategy and large corporate customers with another channel path.

• Explain how an effective supply chain can create a Competitive Marketing Advantage.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How a firm might cover small and medium-sized businesses
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