Problem
1. Explain the differences between paid media, owned media, and earned media, providing at least one example for each.
2. List at least four objectives for social media that companies define for themselves. Describe which two are the most important. For each one, provide an example using a real company.
3. Discuss four types of social media content companies can use, providing a real example for each.
4. Explain what social listening is and whether companies do it.