How do both concepts inform marketing strategy, Marketing Management

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How do both concepts inform marketing strategy

Problem

i. Explain the relationship between customer value-based pricing orientation and the design-to-value product design concept based on Tuten, T. (2020). Principles of Marketing for a Digital Age.

ii. How do both concepts inform marketing strategy?

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Marketing Management: How do both concepts inform marketing strategy

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Marketing Management: How do both concepts inform marketing strategy

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