Key fobs connected to loyalty programs


Problem:

Many of us have key fobs connected to loyalty programs. Take a look at the programs you and your family participate in. Which ones do you utilized the most, and why? If you do not participate in these programs, why not?

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

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Marketing Management: Key fobs connected to loyalty programs
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