Task: Identify one innovative product (a good or a service) that you find interesting.
Question 1: Why is this offering an innovation? (Relate your answer to the text's definition of an innovation.)
Question 2: What type of innovation is it--continuous, dynamically continuous, or discontinuous? Functional, aesthetic, symbolic?
Question 3: Describe whether you think adoption and diffusion of this offering will be fast or slow by using concepts associated with this innovation, such as relative advantage, operability, and legitimacy.
Now put on your marketing cap and consider...
Question 4: If you believe the diffusion of this product is likely to be slow, then how might the folks marketing it overcome resistance and speed-up adoption and diffusion?
Question 5: If you believe the diffusion of this product is likely to be quick, then how might the folk marketing it ensure speedy adoption and diffusion?