Problem:
Great Britian - Low Cal Snack Packs
You are a member of the newly established international marketing team for AIU (American Interests United), based in Hoffman Estates, IL. AIU manufactures many types of packaged food products which are currently marketed only in the USA. The company has decided to expand internationally and will start by entering one foreign country with one product.
Your AIU team has been assigned to research and investigate the possibilities of doing business.
- The product to be marketed in the target country and rationale for choice.. This is the question I need answered.