How internal marketing can better satisfy customer needs


Using these two companies, please help me in answering the following questions.

Southwest Airlines
AT & T

Question 1. Describe how an internal marketing culture can better satisfy customer needs

Question 2. Analyze the factors that influence internal marketing culture

Question 3. Describe how consumers make decisions to purchase services

Question 4. Compare and contrast the practices of each company related to #2 & #3 concepts

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Marketing Management: How internal marketing can better satisfy customer needs
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