Background:
Hank has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet.
Scenario:
Select a region of the world, the UK, France, Germany or Spain where you feel a market for high-end coffee brewing equipment exists. Beginning with your knowledge of domestic data sources. A good source to research your idea region is the Internet.
Questions that must be addressed and answered:
1. Summarize your search strategy and research results
2. Were you able to find useful sources of data on the buying behavior for your product in that region?
3. Did you generate enough data to support a strategic initiative into that region?
4. What is your recommendation to Hank on how to research the international market?